social media in business
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Ged Carroll

Social Media Expert

Name:Ged Carroll
Job Title:
Expertise:Social media and web development


Ged Carroll is director – digital strategies at Ruder Finn working with the agencies clients in the technology, pharmaceutical, regulatory and consumer sectors. Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns across Europe, East Asia and North America for both blue-chip and new-chip organisations. His client experience includes Motorola, The UN, Palm and Sony. Ged worked in-house as European PR Manager for Yahoo!, he created and directed pan-European consumer PR, buzz marketing and influencer programmes for Yahoo!'s web 2.0 businesses including Yahoo! Search, flickr, delicious, and Yahoo!360. His Yahoo! 'Finds of the Year' campaign was shortlisted for a PR Week Award. Previously he held positions agencyside at Waggener Edstrom Worldwide, The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, Ultimate Crew, InLondon Magazine, Verizon, Ericsson and AOL. Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week's 'Ones to Watch in 2001'. He was a guest lecturer on interactive marketing at Lesalle Business Engineering School at Universitat Ramon Llull in Barcelona, Spain. He writes a blog on all things digital for PR Week in the UK and has a personal blog at


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