Schedule

Late morning sessions

How to Ping your business

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Alan Stevens Consultant

 

How to tap into the power of social media to massively improve your profile and profits. Based on Alan's latest book "Ping" (ISBN 9781905 430710), this presentation will show how any size organisation can develop, use and measure a successful social media strategy. Case studies include First Direct, Ford and Shaquille O'Neal.

The usage of social media by business and professional users

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Kate Worlock Director/Lead Analyst Outsell

 

Outsell regularly surveys information users in the workplace and in academia - the students, faculty, healthcare providers, and corporate and government professionals commonly referred to as "knowledge workers" - to investigate what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, ways in which they communicate with others, and a host of other attributes. Mobile devices and social networks have been two hotspots in the consumer markets in recent years as more people have begun using them for both personal and professional reasons. This presentation will share data and analysis on professionals' use of interactive media and social networking, broken out by corporate, healthcare, and education professionals, and data and analysis on professional vs. personal use of Facebook, LinkedIn and Twitter. I'll conclude with some thoughts on future developments of these marketplaces.

Integrating social media into your corporate communications strategy

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Stuart Bruce Managing Director Wolf Star Consultancy

 

Social media is clearly about two way dialogue, customer engagement and brand reputation management so it must sit with corporate communications. Any approach to social media via digital and marketing disciplines alone is fraught with danger. The complexities of interleaving social media into your corporate communications strategy will be examined and illustrated by case studies from clients such as Sony Ericsson, Unilever and First Direct.

Two experiments in social media marketing: can you sell flowers on social networks?

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Pascale Perry Head of Marketing, Arena Flowers

 

We made two similar social media apps to reach new audiences and generate awareness and sales. Here we show what we did, what the response was like, which channel worked best for us and what we'd change if we were to do it again.

Early afternoon sessions - Community Capital

Social Media ROI - Where is it, what is it and how can I get some?

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Andrew Gerrard Managing Director D-Marketing

Everybody wants to know – can Social Media really have an impact on my organisation? Is it really affecting my business? Where is the revenue, the profits, and the cost-savings? And how can my company take advantage of it? The answers to these questions can be found in applying some good old-fashioned common ROI business sense and taking a practical approach to your social media marketing. In this presentation Andrew Gerrard will lay out a clear action plan on how to find and build the ROI in Social Media, including:

• Insight into the value of Social Media
• Where to start looking for the real impact that Social Media is having on your business
• How to calculate the ROI of Social Media
• Building a proper business case for investing in Social Media marketing
• The role that Social media tools and technologies play in the justification for Social Media marketing

Revenue and Education

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David Parfect - Agency Sales Group Head Facebook.com

David Parfect is Agency Sales Group Head at Facebook, where he is responsible for growing Facebook's revenue & educating the market via UK media agencies. David comes from a media agency background and has worked at full service media agencies in the US & UK. Most recently he specialised in pay per click at both The Search Works (Group Head of Travel Vertical) and 24/7 Real Media (Commercial Director). David holds a bachelor’s degree in History from the University of North Texas

Using + Social Media = Fail

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David Cushman - MD Ninety10Group.com

The best set of social tools ever aren't here to farm eyeballs and distribute messages - so where does the real value emerge?

As people understand the power to organise they now have at their finger tips, everything that is mediated and/or centrally organised is open to disruption.

This session will discuss the impact of this shift and consider how the 21st century organisation must become an enabling platform bringing people together to act on things they care about.

Anti Social Media

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Steve Earl - MD Speed

While social media unfurls, conventional media - cue the violins for struggling newspapers - soldiers on as it struggles to find its place in a digitised world.

Or does it?

Some national newspaper journalist are highly sceptical about social media's real staying power. Are they right?

This presentation will look at social media from the perspective of 'the other' side' - that of conventional media. What do the people creating the content for newspapers, magazines, TV and radio really think about social media? How are they looking to modernise and monetise their own approaches to content? As all media modernises, how will businesses need to engage in the future?

Late afternoon sessions

'What's the point of using social technologies in marketing and advertising? Well, what's the point of anything?'

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Eaon Pritchard Head of Digital Strategy, Geronimo