social media in business
0845 901 1685


Introduction and Welcome

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Moderator for the day Jamie Riddell one of the most experienced and innovative digital media strategists in the UK introduces the day and gets us on our way.

09:30 - 11:00
Morning sessions "Community Building"

Adaptability in social media strategy

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Heather Taylor Chief blogger & Social Media Manager PayPal UK


Heather will lead a discussion about remaining flexibile and catering to your target audience using the Let's Talk PayPal website and the surrounding social media. A wonderful case study for anyone to follow.

How Sun became the defacto brand in the startup community

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Stewart Townsend Manager Startup Essentials Europe - Sun Microsystems


How did Sun change the perception of its brand from being expensive, non consumer and over engineered to being the must have technology platform for startups such as, doodle, tweetmeme, wikipideia and many more.

The Rules of Engagement

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Tamara Littleton CEO eModeration


Engaging with consumers through social media platforms is far from a one-size-fits-all solution. How you should participate will vary according to your aims, resources and audience, but in order to really develop a community, you will need dedicated resources and support from within your organisation. Tamara Littleton talks you through your options and points out some of the pitfalls.

1 year of managing the Gumtree community: Lessons learnt

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Jon Bishop Community Strategist Gumtree


In April it will be a year since Gumtree started engaging with its community. Jon will you walk through some key takeaways in managing a large online community. He'll cover topics like the importance of platforms used, how to measure and track activity, what has worked, what really hasn't worked and how they are moving forward with this discipline in 2010.
11:00 - 11:15
Networking break with tea and coffee refreshments
11:15 - 13:00
Late morning sessions

How to Ping your business

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Alan Stevens Consultant


How to tap into the power of social media to massively improve your profile and profits. Based on Alan's latest book "Ping" (ISBN 9781905 430710), this presentation will show how any size organisation can develop, use and measure a successful social media strategy. Case studies include First Direct, Ford and Shaquille O'Neal.

The usage of social media by business and professional users

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Kate Worlock Director/Lead Analyst Outsell


Outsell regularly surveys information users in the workplace and in academia - the students, faculty, healthcare providers, and corporate and government professionals commonly referred to as "knowledge workers" - to investigate what they spend for various types of information, what information they use in their jobs or studies, where they go to get that information, how they like to receive it, ways in which they communicate with others, and a host of other attributes. Mobile devices and social networks have been two hotspots in the consumer markets in recent years as more people have begun using them for both personal and professional reasons. This presentation will share data and analysis on professionals' use of interactive media and social networking, broken out by corporate, healthcare, and education professionals, and data and analysis on professional vs. personal use of Facebook, LinkedIn and Twitter. I'll conclude with some thoughts on future developments of these marketplaces.

Integrating social media into your corporate communications strategy

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Stuart Bruce Managing Director Wolf Star Consultancy


Social media is clearly about two way dialogue, customer engagement and brand reputation management so it must sit with corporate communications. Any approach to social media via digital and marketing disciplines alone is fraught with danger. The complexities of interleaving social media into your corporate communications strategy will be examined and illustrated by case studies from clients such as Sony Ericsson, Unilever and First Direct.

Two experiments in social media marketing: can you sell flowers on social networks?

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Pascale Perry Head of Marketing, Arena Flowers


We made two similar social media apps to reach new audiences and generate awareness and sales. Here we show what we did, what the response was like, which channel worked best for us and what we'd change if we were to do it again.
13:00 - 14:00
13:00 - 15:30
Early afternoon sessions - Community Capital

Social Media ROI - Where is it, what is it and how can I get some?

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Andrew Gerrard Managing Director D-Marketing


Everybody wants to know – can Social Media really have an impact on my organisation? Is it really affecting my business? Where is the revenue, the profits, and the cost-savings? And how can my company take advantage of it? The answers to these questions can be found in applying some good old-fashioned common ROI business sense and taking a practical approach to your social media marketing. In this presentation Andrew Gerrard will lay out a clear action plan on how to find and build the ROI in Social Media, including:

  • Insight into the value of Social Media
  • Where to start looking for the real impact that Social Media is having on your business
  • How to calculate the ROI of Social Media
  • Building a proper business case for investing in Social Media marketing
  • The role that Social media tools and technologies play in the justification for Social Media marketing
David Parfect

Revenue and Education

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David Parfect - Agency Sales Group Head

David Parfect is Agency Sales Group Head at Facebook, where he is responsible for growing Facebook's revenue & educating the market via UK media agencies. David comes from a media agency background and has worked at full service media agencies in the US & UK. Most recently he specialised in pay per click at both The Search Works (Group Head of Travel Vertical) and 24/7 Real Media (Commercial Director). David holds a bachelor’s degree in History from the University of North Texas
david cushman

Using + Social Media = Fail

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David Cushman - MD


The best set of social tools ever aren't here to farm eyeballs and distribute messages - so where does the real value emerge?

As people understand the power to organise they now have at their finger tips, everything that is mediated and/or centrally organised is open to disruption.

This session will discuss the impact of this shift and consider how the 21st century organisation must become an enabling platform bringing people together to act on things they care about.

Steve Earl

Anti Social Media

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Steve Earl - MD Speed


While social media unfurls, conventional media - cue the violins for struggling newspapers - soldiers on as it struggles to find its place in a digitised world.

Or does it?

Some national newspaper journalist are highly sceptical about social media's real staying power. Are they right?

This presentation will look at social media from the perspective of 'the other' side' - that of conventional media. What do the people creating the content for newspapers, magazines, TV and radio really think about social media? How are they looking to modernise and monetise their own approaches to content? As all media modernises, how will businesses need to engage in the future?

15:15 - 15:30
Afternoon break for tea and coffee
15:30 - 17:30
Late afternoon sessions
Eaon Pritchard

'What's the point of using social technologies in marketing and advertising? Well, what's the point of anything?'

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Eaon Pritchard Head of Digital Strategy, Geronimo



Eaon is a 15 year + veteran of digital media with client experience with household names such as Seat,, Ribena, Orange, Smirnoff, xbox 360 and EA Games and collected numerous advertising awards along the way. Not to be missed!

Mitzi Szereto

Social Media for Professionals in the Creative Arts

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Mitzi Szereto Author, Blogger, Vlogger



Author, blogger ("Errant Ramblings"), and Web TV entrepreneur Mitzi Szereto writes across the genres and creates and presents Mitzi TV, which covers the quirkier side of London. An active personality in social media, she's been dubbed "The Queen of Facebook" and has even been mentioned in the Guardian for her use of the social networking site.

Lloyd Davis

The art of creating social capital

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Lloyd Davis Social Artist & Master Community Building



Social Art is the deliberate act of skillfully bringing a group of people together to create something in such a way as to produce a sense of beauty either in the participants or anyone observing. When created by brands or institutions it can be a very powerful way for those organisations to engage fully and more intimately with their customers or other stakeholders.

Clare Hudson


Clare Hudson CEO - In4merz, Hudson PR

Peter Bouvier

Social Media for the Public Sector

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Peter Bouvier Marketing & Communications NHS Direct



Peter Bouvier is NHS Drect's voice of Twitter and Facebook - he works as part of the organisation's Multi-Channel Team, in promoting NHS Direct's services across new and varied digital channels. Peter will be showing you all about the pros and cons of using social media for a public sector organisation.

19:00 - 22:00
Post conference party at a secret location, to be revealed to attendees only!