Social Media in Business 2009 welcomed almost 100 people at The Strand Palace Hotel in Central London.
Below you can see who spoke and also in many cases our speakers were pre-interviewed.
Conversation Matters Speakers & Themes
Social Media in Business Keynote - Peter Crosby of Viadeo
Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing.
MC
Daren Forsyth (140characters.co.uk) - A 15-year veteran of the digital media arena, Forsyth has earned the reputation of an energetic, dynamic and innovative business leader.
AM Theme - Social Media in the context of Marketing & Public Relations
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
Moving Beyond ‘Bubble’ Communication
Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions.
Brand Engagement
Eaon Pritchard (Geronimo) - How forward thinking brands are connecting with their customers in the on-demand, converged media landscape.
Connections, Content, Conversations: Commerce
Trey Pennington - The Social Media Game and the Questions People Play.
Sentiment and Intent: the hidden gems within conversation
Mark Redgrave OpenAmplify - This session will investigate the value that social media holds and the implications for businesses, as well as providing guidance on how they can filter out the noise, understand the conversations and action it appropriately. It will also explain how this space is evolving and the role that the semantic web may play in the future.
The Challenge and Opportunity of Public Engagement
Tim Callington (Edelman) - How accountability can still mean profitability in the digital age.
Panel Discussion - "Social Media in the context of Marketing & Public Relations" - Moderated by Jamie Riddell
A panel summarising the morning's presentations and providing the audience with a chance to pose questions.
PM Theme - "Applied Social Media in Business" - monitoring, measurement, development
Using Social Media for Competitive Advantage
Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies.
Gordon Gekko Is Dead
Joanne Jacobs (JoanneJacobs) - How Competitive Advantage is Shifting in the Social Media Age.
Financial vs. Non Financial Measurement
Olivier Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations.
Social Media Enterprise
Steve Lamb (Microsoft) - Exploring the professional use of social media in the enterprise. We'll discuss practical examples of successful strategies to embrace social media in the enterprise - improving profit and reputation
Intent is the New Demographic
Ged Carroll (RuderFinn) - Traditional marketing segmentation is proving of limited value in modern times, however the web and social media allows to think about a new demographic that of consumer intent.
Crowd Sourcing
Benjamin Ellis (Redcatco) - Can social media really outsource your thinking, reduce your support costs and speed development? Examples of what does and doesn't work.
Social Media Let's Get Practical
Charlie Osmond (FreshNetworks) - Simple, straightforward advice on how to make social media work for your business.
Online Reputation Management
Judith De-Cabbit iLevel- What to watch, what to do when things go wrong and how to approach reputation management online including some famous mistakes.
"The Future of Social Media" - Moderated by Jamie Riddell
A panel discussion bringing together a summary of social media in business and predictions for the future.
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