social media in business
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Chris Hambly's picture

IBM CMO Study: Understand Individuals Not Just Markets

Submitted by Chris Hambly on 26 October 2011 - 2:56pm

IBM have conducted a Chief Marketing Officier (CMO) study where 1,734 CMOs spanning 19 industries and 64

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Segmenting Your Message using Facebook Lists

Submitted by Chris Hambly on 27 January 2011 - 12:43pm

As we all build social presence collateral in networks such as facebook, it is more important than ever to ensure we can communicate effectively.