social media in business
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Social Media Experts

The Social Media in Business series draws from a rich Social Media Expert talent roster, all of whom offer case studies with deep, insightful front-line experience. Check back here often this page is continuously updated with experts.

Chris Hambly MA ODE (Open) - CEO Audana Ltd

Chris HamblyChris has an intimate command of search engine optimisation (SEO), social media, getting websites working for conversions, and generating product buzz in the digital spaces. His web development experience dates back to the mid 90s. He understands the nuts & bolts of websites, search engines and social media platforms and has a massive network of his own which he uses generously to support social media in the UK. He integrates newcomers, old-hands, geeks, marketers, educators, PR, HR, musicians & artists with consummate ease working from his business in Marlow UK, just outside London where he consults for clients. Chris has been central to the successful integration of many people and companies into social media in the UK. He continues to help brands with SEO and web-marketing, and individuals alike, meet people with like interests, engage the press, and develop a solid local, AND/OR product specific, profile. Chris is always available to offer a critical eye over practical plans and projects. He is currently working on the roll-out of online education, and website migration for a global network of private colleges in the creative media industry and the integration of social media, SEO best practices, into working routines of successful organizations.

Joanne Jacobs

Joanne JacobsJoanne Jacobs is an expert in social networking technologies and heads up a web production house for social networking platforms, including gurgle.com, the site for pregnant women and young families. Hailing from Australia, Joanne has been a consultant in user led technologies, providing advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor of the book, Uses of Blogs, published in 2006, and she is currently preparing her next book on other social networking applications and changes in business as a result of collaborative communication. Joanne speaks on a variety of topics for professional associations, conferences and professional development seminars in the technology and communications sphere, as well as acting as a business advisor, marketer and technology problem solver for social media.

David Cushman - MD 90:10

David Cushman David Cushman is an evangelist for (and author of) The Power of the Network. His blog FasterFuture.blogspot.com is ranked in the world's top 5K by Technorati (of 300m). It focuses on the transformational power of social technologies and the new efficiencies and innovations they deliver. He has 20+ years experience in media, advertising, marketing and organisational change and is regularly invited to speak around the world on the impact of social technologies. He is a Trustee of UK national charity CitizensOnline.org.


Neville Hobson

neville hobsonNeville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters and influencers in social media communication for business. He is an accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals. Neville is a founding Senior Research Fellow and Advisory Boardmember of the Society for New Communications Research, a California-based non-profit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.

Judith deCabbit Lewis - iLevel

Judith LewisJudith Lewis is search director at i-level Search in the UK, which is one of Europe's largest SEM agencies. She works across multiple large brands creating integrated strategies involving paid and natural search combined with social media marketing. Judith is one of the SEO Chicks where she blogs about SEO, SEM, social media and analytics.

She also writes regularly for Technology Weekly, a B2B newsletter covering news around the internet. She has been working in online marketing since 1996. Judith has extensive experienced in performing "hands-on" SEO, indulging in everything from keyword research through to content development and linking building. She is also a dab hand at strategizing social media campaigns as well as pay-per-click (PPC) campaign creation and management.

Eaon Pritchard - Head of Digital, Geronimo Marketing

eaon pritchardEaon Pritchard is Head of Digital with London integrated agency Geronimo. He was previously at pure play digital agency Weapon7 as Head of Channel Development and worked with Coca Cola, GSK, Mercedes-Benz and Daimler-Chrysler. Pritchard, who has also worked with Littlewoods Gaming and BSkyB, works under the remit of ‘connecting clients with their customers’ across all Geronimo clients. An NMA Effectiveness finalist in 2007 for his work on Sprite 3G, Pritchard has also featured in the D&AD annual in 2007 for his work in 2007 on EA Games ‘AV Wars’ as well as being nominated for a D&AD Yellow Pencil award in 2006 for his work on Xbox 360 ‘Easter Egg’.

Benjamin Ellis

benjamin ellisBenjamin is director and co-founder of communications technology house Redcatco. He has worked with communication technology for over 20 years, with roles in IT management, Consulting Engineering, Product Management, and board level responsibility for marketing and strategy. In the 1990’s, while at Cisco Systems, he championed Internet technologies across the globe. Later, he worked on broadband technology and standards for the Internet. Today his work is focused on social platforms and collaboration tools for business. Benjamin is a member of the Institute of Directors, and holds a number of advisory roles, as well as regularly featuring in technology and management publications. He spends the rest of his time with his wife and four children in Surrey, producing music and honing his digital photography skills.

Peter Crosby - COO of Viadeo Europe

peter crosbyPeter Crosby joined Viadeo in 2008 as Director of the UK and Irish subsidiaries. He is now COO of Europe and is responsible for European business development, sales & marketing.

Prior to Viadeo Peter worked for online publishers & software specialists, j4b. With a background in sales he conceived & grew j4b’s advertising, software & white label businesses. In 2006 he relocated to the US & built j4b’s subsidiary in Boston. Peter lives with his family in North Wales and plays the guitar very loudly & very badly.

Charlie Osmond Co Founder and Director of FreshNetworks

Charlie OsmandCharlie is the Commercial Director at FreshNetworks, a social media agency. FreshNetworks is Europe8217;s leading provider of Online Community Software and Services; helping brands engage with customers to drive advocacy and increase sales. In 2008 FreshNetworks won the HBOS / Sunday Times £5M London Entrepreneur Challenge. Before FreshNetworks Charlie worked in Interactive Marketing at P&G and co-founded and grew FreshMinds, a business services firm, twice named UK Market Research Agency of the Year. Charlie8217;s personal accolades include London Entrepreneur of the Year, Esquire Magazine UK Young Entrepreneur of the Year, Carlton Young Business Person of the Year and Real Business Magazine 8220;50 to Watch8221;. Charlie is a fellow of the British American Project and holds a Masters in Engineering, Economics and Management from Oxford University. Charlie is an occasional blogger for FreshNetworks and Econsultancy and in his spare time competes as part of the FreshMinds sailing team at international match-racing regattas. Last year the team reached a ranking of 28th in the world.

Andrew Gerrard - d-marketing

Andrew GerrardAndrew Gerrard is a social and digital media strategy consultant, helping organisations to understand and engage in the conversations that their users and customers are having, and how to convert them into mutually profitable long-term relationships. With a proven track record of delivering results, Andrew builds relevant strategies and tactics that create user engagement and customer loyalty, opportunity and profit. His combination of social media and online experience, coupled with a sales and marketing background in technology, gives Andrew a strong commercial insight and vision for social and digital media integration into an organisation’s culture and infrastructure. Andrew was responsible for the successful launch of LunarStorm, a social network for young adults, taking it from startup to maturity and achieving acquisition targets significantly ahead of schedule. He was previously at CompuServe where he created new business models and processes to generate social network and online community revenues through interactive advertising and marketing. He is also the former European Marketing Director for DoubleClick, responsible for building and delivering the marketing that grew DoubleClick across the European marketplace. Andrew is a founder member, and former Director, of the IAB (Internet Advertising Bureau), with whom he maintains an active relationship.

Steve Lamb - Microsoft

Steve Lamb


Tim Callington - Communications Consultant Edelman

Tim CallingtonEdelman is the world's largest independent PR company with over 3,200 people in 51 offices.


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