Introduction and Welcome
Moderator for the day Jamie Riddell one of the most experienced and innovative digital media strategists in the UK introduces the day and gets us on our way.
Adaptability in social media strategy
Heather Taylor Chief blogger & Social Media Manager PayPal UK
How Sun became the defacto brand in the startup community
Stewart Townsend Manager Startup Essentials Europe - Sun Microsystems
1 year of managing the Gumtree community: Lessons learnt
Jon Bishop Community Strategist Gumtree
The usage of social media by business and professional users
Kate Worlock Director/Lead Analyst Outsell
Integrating social media into your corporate communications strategy
Stuart Bruce Managing Director Wolf Star Consultancy
Two experiments in social media marketing: can you sell flowers on social networks?
Pascale Perry Head of Marketing, Arena Flowers
Social Media ROI - Where is it, what is it and how can I get some?
Andrew Gerrard Managing Director D-Marketing
Everybody wants to know – can Social Media really have an impact on my organisation? Is it really affecting my business? Where is the revenue, the profits, and the cost-savings? And how can my company take advantage of it? The answers to these questions can be found in applying some good old-fashioned common ROI business sense and taking a practical approach to your social media marketing. In this presentation Andrew Gerrard will lay out a clear action plan on how to find and build the ROI in Social Media, including:
- Insight into the value of Social Media
- Where to start looking for the real impact that Social Media is having on your business
- How to calculate the ROI of Social Media
- Building a proper business case for investing in Social Media marketing
- The role that Social media tools and technologies play in the justification for Social Media marketing
The best set of social tools ever aren't here to farm eyeballs and distribute messages - so where does the real value emerge?
As people understand the power to organise they now have at their finger tips, everything that is mediated and/or centrally organised is open to disruption.
This session will discuss the impact of this shift and consider how the 21st century organisation must become an enabling platform bringing people together to act on things they care about.
While social media unfurls, conventional media - cue the violins for struggling newspapers - soldiers on as it struggles to find its place in a digitised world.
Or does it?
Some national newspaper journalist are highly sceptical about social media's real staying power. Are they right?
This presentation will look at social media from the perspective of 'the other' side' - that of conventional media. What do the people creating the content for newspapers, magazines, TV and radio really think about social media? How are they looking to modernise and monetise their own approaches to content? As all media modernises, how will businesses need to engage in the future?
'What's the point of using social technologies in marketing and advertising? Well, what's the point of anything?'
Eaon Pritchard Head of Digital Strategy, Geronimo
Eaon is a 15 year + veteran of digital media with client experience with household names such as Seat, Directline.com, Ribena, Orange, Smirnoff, xbox 360 and EA Games and collected numerous advertising awards along the way. Not to be missed!
Social Media for Professionals in the Creative Arts
Mitzi Szereto Author, Blogger, Vlogger
Author, blogger ("Errant Ramblings"), and Web TV entrepreneur Mitzi Szereto writes across the genres and creates and presents Mitzi TV, which covers the quirkier side of London. An active personality in social media, she's been dubbed "The Queen of Facebook" and has even been mentioned in the Guardian for her use of the social networking site.
The art of creating social capital
Lloyd Davis Social Artist & Master Community Building
Social Art is the deliberate act of skillfully bringing a group of people together to create something in such a way as to produce a sense of beauty either in the participants or anyone observing. When created by brands or institutions it can be a very powerful way for those organisations to engage fully and more intimately with their customers or other stakeholders.
Clare Hudson CEO - In4merz, Hudson PR
Peter Bouvier is NHS Drect's voice of Twitter and Facebook - he works as part of the organisation's Multi-Channel Team, in promoting NHS Direct's services across new and varied digital channels. Peter will be showing you all about the pros and cons of using social media for a public sector organisation.