Social Media in Business 2009 welcomed almost 100 people at The Strand Palace Hotel in Central London.
Below you can see who spoke and also in many cases our speakers were pre-interviewed.
Conversation Matters Speakers & Themes
AM Theme - Social Media in the context of Marketing & Public Relations
Strategizing Communication in a (Social) Networked World
Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization.
Moving Beyond ‘Bubble’ Communication
Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions.
Sentiment and Intent: the hidden gems within conversation
Mark Redgrave OpenAmplify - This session will investigate the value that social media holds and the implications for businesses, as well as providing guidance on how they can filter out the noise, understand the conversations and action it appropriately. It will also explain how this space is evolving and the role that the semantic web may play in the future.
Panel Discussion - "Social Media in the context of Marketing & Public Relations" - Moderated by Jamie Riddell
A panel summarising the morning's presentations and providing the audience with a chance to pose questions.
PM Theme - "Applied Social Media in Business" - monitoring, measurement, development
Using Social Media for Competitive Advantage
Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies.
Financial vs. Non Financial Measurement
Olivier Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations.
Social Media Enterprise
Steve Lamb (Microsoft) - Exploring the professional use of social media in the enterprise. We'll discuss practical examples of successful strategies to embrace social media in the enterprise - improving profit and reputation
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