09:30 - Registration, welcoming coffee

10:00 - “Online Reputation Management” What to watch, what to do when things go wrong and how to approach reputation management online including some famous mistakes -  Judith De-Cabbit. (iLevel)

10:45 - “Social is a Business Process” When your team know what they are doing, it is heads down and get on with the job. But when you are solving a difficult problem or capitalizing on a new opportunity, the 1st thing you do is stop and think. The 2nd thing you often do is talk to trusted associates. Social Media is merely an amplification of this normal business process - Toby Moores (SleepyDog)

11:30 - Coffee break & networking Whilst refreshments will be available for most of the day, you will gain great networking value in these scheduled refreshers.

11:45 - “Brand Engagement” - How forward thinking brands are connecting with their customers in the on-demand, converged media landscape.

…or…How I learned to stop worrying and love the web” - Eaon Pritchard (Geronimo)

12:30 - Lunch & Networking A full 3 course complimentary lunch is included in the price of your conference ticket! There will be vegetarian and wheat intolerant options available on request.

13:30 - “Strategizing Communication in a (Social) Networked World”

Blogs, social bookmarking, Twitter, social networks, virtual communities, conversational video… Each of these elements from the Web 2.0 toolbox are fast becoming legitimate engagement tools for more organizations as they seek greater differentiation, deeper and more genuine relationships, and measurable business advantage.

Where does social media really fit in the business world? How do you identify online influencers and connect with them? Who’s using social media and what measurable benefits have they enjoyed? What are digital nomads? And why should you care about Web 2.0 anyway?

Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization. - Neville Hobson (NevilleHobson)

14:15 - “Gordon Gekko Is Dead” How Competitive Advantage is Shifting in the Social Media Age - Joanne Jacobs (Xenial)

15:00 - Tea & Biscuits, Networking English afternoon tea and a range of snacks will be served.

15:15 - “Crowd Sourcing”Can social media really outsource your thinking, reduce your support costs and speed development? Examples of what does and doesn’t work. The secrets behind motivating behaviours, and the unique challenges of the corporate environment. - Benjamin Ellis (Redcatco)

16:00 - “A Case Study-led Overview of Social Media” - By using a stream of real-world case studies we guarantee this session will provide a grounded overview of how real organisations, both big and small, are taking advantage of the new social spaces online to get ahead of the pack.

Sample themes:

• Harnessing the power of negativity in ratings and reviews
• Sourcing feedback direct from consumers through new channels
• Recruiting through online social networks

- Will McInnes (NixonMcInnes)



16:45 - Final Thoughts A summary.